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How to Use Bicycle Friendly Businesses to Advance Bike Advocacy

Aug 25, 2026 at 3 p.m. EDT

Webinar via Zoom

The League’s Bicycle Friendly Business (BFB) program has long been a tool for communities to grow support for biking. For advocates, it's a practical way to engage local businesses, amplify the message that people who bike matter, and build momentum for better biking.

In this webinar, you'll hear from three community leaders about how they've used the BFB program as a powerful advocacy tool to strengthen support for biking and grow their local bike economy. Join us on August 25 to hear from Jessica Pearson (Director of Community Coalitions, Arkansas Moves) Brannon Pack (VP of Marketing and Communications, Experience Fayetteville), and Steve Arnold (Treasurer, Bike Fitchburg, and Former Mayor).

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